Media Relations for Schools: Including Crisis Communications Price: $17.95 Quantity:   (minimum shipping & handling fee of $5.00) View Order Training calendar Schedule a Training Download PDF order form Media Relations for Schools: Including Crisis Communications shows schools how to establish proactive, positive media relations to minimize negative press coverage of sensitive issues and build community support for school policies and initiatives. Using almost 2 dozen samples and checklists, Media Relations for Schools provides clear, step-by-step directions that schools of any size or budget can adapt to create an effective media relations plan, including detailed directions for: • Creating public service announcements, press releases, media advisories, and press kits that result in the right coverage • Setting up and running an effective news conference • Giving interviews and making public statements •Preparing a crisis communications plan •Using the media effectively during a crisis, including what to say and what not to say Media Relations for Schools provides administrators, teachers, and school staff with: • Suggestions about how to develop a consistent, positive relationship with local media, and why this relationship is critical • Tips for handling public or press criticism, and ways to take an active role in controlling media dynamics so that the right stories appear • Guidelines on how schools can control media dynamics in a crisis to protect their staff, students, and families from media exploitation • Abundant discussion about and samples of the five main tools of media relations: public service announcements, press releases, media advisories, press conferences, and press kits • Suggestions for sensitive and appropriate language for communicating during a crisis and its investigation • Directions for how to create a detailed, successful media relations plan consisting of two elements: a goal-oriented ongoing plan and a site-specific crisis plan, with a corresponding standard communications team and crisis communications team • A list of critical resources necessary for media relations, such as an emergency directory, media directory, and media tools templates • Crucial steps to use media effectively during a crisis, including ways to communicate with students, staff, school board, parents, and the community to help them interact with media, and how to conduct a successful news conference and handle tough questions This includes a CD that is loaded with ready to use forms and tools!